What are affiliates, and how can they work for me?

Affiliates, or affiliate marketing is when you have outside sales people who make sales for you (online or offline), and they are paid a commission only, per sale.

Generally, an affiliate is able to market your products or services using methods which your own company may not be able to. For example, an affiliate would be able to mention your company’s service in their own personal Facebook page to their friends and family, or, they could for example write strong independent reviews of your products or services.

This is a very powerful tool for many reasons. Affiliates are only paid a small commission if they make a sale, and having an army of affiliates promoting your product or service is similar to having a sales staff, but without the overhead costs (payroll taxes, insurance, training, advertising costs, etc). Once an affiliate program is introduced, it’s possible to have 100’s and even 1000’s of affiliates to promote your products or services, and they only make a commission if they make a sale.

Almost every major company relies on affiliates, including the likes of Amazon.com, Walmart, E-Trade, Apple, and more. Contact us today if you have questions regarding affiliates, or if you would like to incorporate an affiliate program to boost your bottom line.